The Pitch

This is the script from our pitch


Finding out information which could help us deduce the target audience has been harder than expected due to Bedouin Soundclash appealing to a niche audience in the UK, and therefore not featuring in many magzines and suchlike. However I have investigated using other means; On Bedouin Soundclash's facebook group, their genre is described as 'Reggae/Dub/Soul which gives us a rough idea of who might be listening; for example, they are not likely to be listened to by tweenies (8-12), old age pensioners, or perhaps certain subcultures such as 'chavs' or 'emos'. I also searched on youtube for their official video to 'when the night hears my song' and found this information: Bedouin Soundclash are from Canada and it's obvious that they have a loyal following in their homeland from the map showing the concentration of fans. The screen grab also tells us that they are most popular with females between the age of 13-17 which is a very small range compared to the male listeners aged between 18-34. NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: - • 65% Male* • 50% 16-24* • 23% 25-34* • 79% ABC1* • Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*. On Bedouin Soundclash's facebook group, their genre is described as 'Reggae/Dub/ Soul which gives us a rough idea of who might be listening; for example, they are not likely to be listened to by tweenies (8-12), old age pensioners, or perhaps certain subcultures such as 'chavs' or 'emos'. • Dub is a genre of music[1] which grew out of reggae music in the 1960s, and is commonly considered a subgenre,[2] though it has developed to extend beyond the scope of reggae. Music in this genre consists predominantly of instrumental remixes of existing recordings. It is achieved by significantly manipulating and reshaping the recordings, usually by removing the vocals from an existing music piece, emphasizing the drum and bass parts (this stripped down track is sometimes referred to as a 'riddim'). Other techniques include dynamically adding extensive echo, reverb, panoramic delay, and occasional dubbing of vocal or instrumental snippets from the original version or other works • Reggae is a music genre first developed in Jamaica in the late 1960s. • Reggae is based on a rhythmic style characterized by accents on the off-beat, known as the skank • Soul music has its roots in gospel music and rhythm and blues. • • from the map showing the concentration of fans. The screen grab also tells us that they are most popular with females between the age of 13-17 which is a very small range compared to the male listeners aged between 18-34. 1. The track ‘when the night feels my song’, when first heard inspired us, and there led onto numerous ideas. 2. The first and main idea we had was to have a character walking towards the camera in the shot, this was directly linked to the song, of which had a bouncy/soft reggae feel. 3. Another idea sprung to our mind, of which we researched, liked the look of and hope to use in our video was eye-match software that would give continuity against the background as it changes. In addition to this it would make our video look more professional. Eye-match is when several photos are taken, making sure the eyes of the person are kept in exactly the same position in the image. The background, clothing, hair and other facial features can be altered, however, careful care must be taken to keep the eyes in the same position. Here is an example we liked the look of.



This is the recorded video of our pitch

Initial ideas

We brainstormed lots of rough ideas to give us an understanding of the direction we wanted to take this video, and also so that we could discard any bad or unrealistic ideas, whilst working with the good ones.

Copying and existing video