Bedouin Soundclash - Until we burn
http://www.youtube.com/watch?v=gtFfJLBZoRw
This video starts off by expressing its Regae/Alternative genre by immediately showing the band and thier related fashion, with waitst coats and trilbe hats and 'Mop' like haircuts which gives it a strong indicator to the audeince of the videos genre. Also The regae/alternative genre that Bedouin soundclash fall into genrally envlolves quite happy, and slightly upbeat music. This is shown in the video as there are many quick cuts, particulary at the begigngin when the camera is constandly cutting between shots of the rising sun pulsating in time to the music.
The band are represented as being very elite and superior in this video as they are the only people featured in a very bare desert landscape connoting that they are free and can do what ever they want, something that many of thier audeince will aspire to. This isolation makes the audience focus on them, potentialy promoting thier image as a band. The video also represents the band members as being quite epic, trekking across scorching deserts with thier instruments suggesting thier passion for thier instruments and music. This is shown by paralell editing, with long shots of them struggling, then it cuts to mid shots of them standing strong playing thier instruments, connoting that the desert cannot defeat them, which has a widder meaning that they are very strong as a band and it will take alot to defeat them.
The narrative of the video seems to be that the 3 band members are lost in the desert with only thier instruments, and the sun beating down on them. They struggle along with thier instruments on thier back untill they come across a car who gives them a lift to a nearby derelict garage where they are haloucinating, imagining such things as a woman drinking. This struggle is shown by many long shots and extreme long shots emphasising the harsh desert environment. around them This narrative fits in well with thier lyrics to the song. A good example being "until we burn into the sun" as this reflects thier struggle through the desert and emphasises the harsh sun that they are batteling against.
The audience to this video would be very similar to that I mentioned before in my "target audeince" post, young people who have a particularly strong interest in music. Perhaps people aged 16-24 who dress similar to the band with thier distinctive "indie" style, and who enjoy playing instruments as the band are shows as very loyal to thier instruments in the video, still carrying them in thier struggles along with basic needs such as water. This connotes the importance of the instruments that the band has, and creates an apeal to anyone who loves thier instrument as much as this.
Bedouin Soundclash - St Andrews
http://www.youtube.com/watch?v=xhwjFRZ25pQ
The genre of this song seems to be more alternative and less regaee compared to many of Bedouin Soundclash's other songs. This is reflected within the video by lots of movement and goings on with in the mis-en-scene, such as the lead singer walking through the crowded bar then picking his guitar up and playing straight away. Also it is obvious from the video that the genre is one that is upbeat such as alternative as there are lots of fast cuts, pans, and close ups of people smilling connoting a 'happy' feeling which matches the upbeat alternative genre.
Similar to that of 'Until we Burn' the band, and especially the lead singer are represented as being very 'cool' and superior. He is shown walking through the bar recognising and knowing the majority of the people on the way which suggest the bands popularity, something that is very important in the promotion of the band. Another similarity with the representation of the band is thier dominance with in the video. This video shows many other people but only breifly and the band are still the main focus, demonstrated by the long tracking shot of the lead singer at the begging, then many group shots of the band playing thier instruments to the audeince in the bar. The bands representation of being popular and fun is emphasised by a series of shot-reverse-shots showing the band playintg then the audeince in the bar enjoying thier music.
The narrative of this video is split into two parts, where the lead singer is alive, shown by lots of quick cuts and and shakey camera movements to suggest the merry atmosphere in the bar. This whole segment of the video is shown in black and white to show that life is very standard compared with the videos interpretation of death shown later. The second part of the narative is happens after the fight in the bar when the lead singer supposidly dies. It shows this part in colour and it is made to be very dreamy by slow motion shots and lots of bright colours and a wide range of different cultured people all walking down the road together holding the lead singers coffin. However, the video turns back to black and white at the end as the beaten up lead singer gets up from the ground and walks on, again portraying the wider meaning of the band being very stong and undefeatable.
This video appeals to the target audience of Bedouin Soundclash by playing on the representation of stereotypes that the audeince may fall into. For instance many of the audeince will have similar lifestyles to that of bedouin soundclash, with thier fashion, activities and views. Therefore they will be able to relate to incidences such as the very large man that the smaller lead singer accidently hit. They will see the situation from the lead singers point of view with the man seeming very large and intimidating. This is shown by an over shoulder shot that is also a low angle looking up at the large man to emphasise his hostility. It is this relationship between the audeince and the lead singer that helps convey meaning from the video to the audeince.
