Target audience of band

By looking at www.bedouinsoundclash.com my first impression of the target audience is definately young people, that like band/instrumentaly produced music, perhaps playing instruments themselves, but also enjoying more upbeat synthasises music. The website features many photos of the band with thier instruments, and has a very relaxed feel to it. For instance the background picture is a tree which signifies calmness and gives and represents the more chilled out reggae/alternative rock music that appeals to "indie" people that follow local band and may be in a band themselves.
The language used on the website is very colloquial and snappy; "at the show", "you and the band" which gives the band the image of a fast paced lifestyle which helps target its younger audeince who have most probably/would like to adapt this lifestyle aswell.

In terms of socio-economics Bedouin Soundclash's target audeince fall into bands D and E, involving semi skilled and casual labourers such as waiters and shopworkers. This is because this is the type of job that many of the young fans will have, most probably only part time as they are still in education, meaning that they will probably live with thier parents and have lots of disposable income to spend on music, and lots of free time to listen to a wide range of music, compared to others thier age (16-24).



Bedouin Soundclash featured on the front cover of Chart music magazine in 2005. The Chart music magazine also has many signifiers that it is directed at a similar, young regae/alternative audience. This is shown by many different font colours such as yellow, red and white, with a picture of the band standing in the background wearing alternative clothing, such as trilbies and casual waistecoats similar to what thier target audience would wear.
Chart Magazine (www.Chartattack.com/magazine)describes itself as a "youth culture provider", suggesting that the magazines target audeince is young people that are highly interested in "youth culture", with one of the main things being music, suggesting that the target audience to Chart, and therefore Bedouin Soundclash are young people who have a very strong interest in music, perhaps more so then the "average teen".

Permission

To make sure that I avoid breaking any copyright laws I am going to send an E-mail to Side One Dummy (Bendouin Soundclash's Record Label) asking for permission to use thier song in my music video.

This is a screenshot of my E-mail to Bedouin soundclash's record company (Dine Alone Records), asking for permission to use thier song.

Click picture to enlarge.



Copyright is very important within the music industry, especialy recently as illigal download levels have risen dramatically. Copyright makes it illigal to sell or lend a given track or CD without the permission of the Artist or Songwritter. This is important as the main income that artists/songwritters rely on is that from record sales and royalties, therefore if people are people are illigally downloading, burrowing CDs, or using the song without permission then the artists/songwritters will recieve less money, jeperdising thier survival. And with no artist/songwritter there will be no music industy, and therefore no music.

Song Choice

The song that me and my group have chosen is Bedouin Soundclash - "When the Night Feels My Song". The reason that we have chosen this song is becuase it is one that we all like and instantly saw potential for a music video. This is becuase the song is very descriptive and therefore will help us to generate good ideas that relate to the lyrics. However, at the same time there is some randomness to some of the lyrics which will allow us to be creative.
The genre of the song is reggae/dub/soul which is ideal as it is an upbeat track, but is calm enough to be able to make an organised video to. Whereas some genres such as Heavy Metal may be too fast and hectic to make a profesional looking video to.
I think that another reason that we chose "When the night feels my song" is because it isn't as mainstream as many songs that we could have chosen. This is an advantage as the audience that see our song will be less likely to have seen its video compared to the likeliness that they have seen the video to a more mainstream song such as one by Lady Gaga. This will mean that they are less likely to have biased views on our video based on the original.
One other possible song that we considered as Mumford and Son - "The Cave". However after discusing the song we reaslised that the lyrics where a little too sombre and slow, as this doesnt suit our upbeat, happy ideas.

Exploring Music Videos

Michael Jackson - Thriller

http://www.youtube.com/watch?v=p_MuUcxHATo&ob=av2e

The 'Thriller' music video was released in 1982 by Michael Jackson. It was hugely popular as a result of its originality and good use of conventions. The video is of the Pop/Rock genre which normally has happy connotations; However, the video constrast this as it uses very dull and dark colours such as blue and black alot which give it an eeiry feel.
Micheal Jackson is portrayed as very masculine, wearing a leather jacket, driving a big car, whilst not showing any fear throughout the video. On the other hand the woman features is represented to be very feminine and emotional, wearing a bright dress and running out of the movie, then screaming loud.
This video would of had a very wide audience as it was produced early on in the era of music videos and was a video for Michael Jackson would have had a very fan base. This video could have also apealled to people who didnt know of Michael Jackson as it has a stroy with it which can be followed.



2Pac - California Love

http://www.youtube.com/watch?v=FWOsbGP5Ox4

This video is of the Hip-Hop genre and uses similar dark colours to that of 'Thriller', However the mass of people dancing in a less agressive and intimidating way to that of thriller means that the video gives a happier vibe of people having a good time. The lack of lighting, except for flashes and strobe lights throughout the video give connotations of a club which suits the Hip-Hop genre and audeince who are highly likely to go to clubs. The video uses all of the above to portray the greatness of California.


Red Hot Chilli Peppers - Californication

http://www.youtube.com/watch?v=YlUKcNNmywk

Californication's video is largly animated with the band members represented in their 'Game character' form. The cartoon effect gives a surreal feel to the alternate rock video showing the band members having all the characteristics of typical game characters, running and jumping to avoid obstacles through the deteriorating city. This video may appeal to a wide range of people as it is quite a colourfull, easy video to follow, especialy those who like gaming as it shows the audeince the red hot chilli peppers in game character form.

Nirvana - Smells like teen spirit

http://www.youtube.com/watch?v=hTWKbfoikeg&ob=av3e

'Smells like teen spirit' is in the style of Grung and represents teenagers as being out of control and rebelling. It shows this by many teenagers in an underground, dark, dirty, smokey room with loud music playing whilst they mosh and push each other about. The audience to this video would be teenagers as they can relate to this over exagerated representation of teenagers. The meaning of this video is to make fun of how people mis-represent teenager and portray it in an over the top way.

Introduction

I have been set a task to research, plan and create a music video of my choice. By Doing this I will enhance the skills that I picked up from my AS coursework, such as analysing, rough planning and transfering all of my work onto a blog etc. I will also develop many new skills whilst carrying out the courswork, such as camera work, and editing software.
I will record all of my work into a blog format due to its easiness to use, and to be accesed, constantly updating my work onto the blogg as I complete it.